Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Kate Eller, System Director of Communications and Public Relations

Kate Eller

System Director of Communications and Public Relations

(502) 629-8071
kate.eller@nortonhealthcare.org

Kate Eller oversees public relations and communications at Norton Healthcare. She has more than 20 years of public/media relations, communications, marketing, business development, physician relations and community relations experience at several hospitals and health systems, including Advocate Health Care in Chicago, Illinois, and Memorial Hermann Health System in Houston, Texas. She has a bachelor’s degree in marketing and graphic design from Dana College, Blair, Nebraska, and an MBA from Texas Woman’s University, Denton, Texas.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University, Muncie, Indiana, and more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan Health Indianapolis, Indiana; Clark Memorial Hospital, Jeffersonville, Indiana; and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

Child with single ventricle defect thriving after surgeries, catheterizations

Avery Conover says she wants to drag race someday, just like her father, Ricky Conover. According to her mother, Kayla Conover, Avery is very independent and doesn’t give up. Kayla says that fighting spirit is […]

Read Full Story

Ready to get the COVID-19 vaccine for your child age 12 or older? Walk-in shots at Norton Children’s

For many parents, the spread of the delta variant has changed their view of COVID-19 and whether their children need the vaccine. Just when it seemed we had made it through, cases are rising again […]

Read Full Story

What happens at a child’s sports physical?

At a sports physical, a provider will examine your child to make sure they are in adequate condition to participate safely in sports. Your provider will ask for your child’s medical history and do a […]

Read Full Story

Growing rods and magnetic rods for early onset scoliosis

Growing rods and a new, less invasive technique — magnetic rods — offer surgical alternatives for children with early onset scoliosis who don’t respond well to casting and whose curve is likely to get worse […]

Read Full Story

Pequeño repunte en los casos de COVID-19 en el Norton Children’s Hospital; se anima la vacunación

This post is also available in English Después de semanas de no tener niños internados en Norton Children’s Hospital con COVID-19, ahora hay típicamente dos o tres en el hospital en cualquier momento que están […]

Read Full Story
Related Stories

Child with single ventricle defect thriving after surgeries, catheterizations

Avery Conover says she wants to drag race someday, just like her father, Ricky Conover. According to her mother, Kayla Conover, Avery is very independent and doesn’t give up. Kayla says that fighting spirit is […]

Read Full Story

Ready to get the COVID-19 vaccine for your child age 12 or older? Walk-in shots at Norton Children’s

For many parents, the spread of the delta variant has changed their view of COVID-19 and whether their children need the vaccine. Just when it seemed we had made it through, cases are rising again […]

Read Full Story

What happens at a child’s sports physical?

At a sports physical, a provider will examine your child to make sure they are in adequate condition to participate safely in sports. Your provider will ask for your child’s medical history and do a […]

Read Full Story

Growing rods and magnetic rods for early onset scoliosis

Growing rods and a new, less invasive technique — magnetic rods — offer surgical alternatives for children with early onset scoliosis who don’t respond well to casting and whose curve is likely to get worse […]

Read Full Story

Pequeño repunte en los casos de COVID-19 en el Norton Children’s Hospital; se anima la vacunación

This post is also available in English Después de semanas de no tener niños internados en Norton Children’s Hospital con COVID-19, ahora hay típicamente dos o tres en el hospital en cualquier momento que están […]

Read Full Story

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