Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Kate Eller, System Director of Communications and Public Relations

Kate Eller

System Director of Communications and Public Relations

(502) 629-8071
kate.eller@nortonhealthcare.org

Kate Eller oversees public relations and communications at Norton Healthcare. She has more than 20 years of public/media relations, communications, marketing, business development, physician relations and community relations experience at several hospitals and health systems, including Advocate Health Care in Chicago, Illinois, and Memorial Hermann Health System in Houston, Texas. She has a bachelor’s degree in marketing and graphic design from Dana College, Blair, Nebraska, and an MBA from Texas Woman’s University, Denton, Texas.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University, Muncie, Indiana, and more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan Health Indianapolis, Indiana; Clark Memorial Hospital, Jeffersonville, Indiana; and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

COVID-19 stresses could lead to more child abuse, but families can reduce risks

Families having to face financial, emotional and other stresses — combined with long periods of time isolated at home with a lack of structure during the COVID-19 pandemic — can lead to potentially dangerous situations […]

Read Full Story

Norton Children’s Medical Associates offices are still open

The 24 offices of Norton Children’s Medical Associates, affiliated with the UofL School of Medicine, are keeping their normal hours for patients who need to see a pediatrician and meet either of the following criteria: […]

Read Full Story

Su preocupa que mi hijo pueda tener coronavirus/COVID-19. ¿Qué debo hacer?

Aunque los casos de coronavirus/COVID-19 han sido confirmados principalmente en adultos, los niños aún son susceptibles al virus. Norton Children’s Hospital recibe muchas llamadas de padres y cuidadores preocupados. Si le preocupa que su hijo […]

Read Full Story

Kentucky child abuse rate highest in U.S. for 2nd year

For the second year in a row, Kentucky had the highest child abuse rate in the country — and it’s not even close. The U.S. Department of Health and Human Services Children’s Bureau “Child Maltreatment […]

Read Full Story

COVID-19: Implications for children and adults with congenital heart disease

We do not currently have a lot of information about COVID-19 infection in children and adults with congenital heart disease and outcomes. However, based on what is known, we think some patients may be at […]

Read Full Story
Related Stories

COVID-19 stresses could lead to more child abuse, but families can reduce risks

Families having to face financial, emotional and other stresses — combined with long periods of time isolated at home with a lack of structure during the COVID-19 pandemic — can lead to potentially dangerous situations […]

Read Full Story

Norton Children’s Medical Associates offices are still open

The 24 offices of Norton Children’s Medical Associates, affiliated with the UofL School of Medicine, are keeping their normal hours for patients who need to see a pediatrician and meet either of the following criteria: […]

Read Full Story

Su preocupa que mi hijo pueda tener coronavirus/COVID-19. ¿Qué debo hacer?

Aunque los casos de coronavirus/COVID-19 han sido confirmados principalmente en adultos, los niños aún son susceptibles al virus. Norton Children’s Hospital recibe muchas llamadas de padres y cuidadores preocupados. Si le preocupa que su hijo […]

Read Full Story

Kentucky child abuse rate highest in U.S. for 2nd year

For the second year in a row, Kentucky had the highest child abuse rate in the country — and it’s not even close. The U.S. Department of Health and Human Services Children’s Bureau “Child Maltreatment […]

Read Full Story

COVID-19: Implications for children and adults with congenital heart disease

We do not currently have a lot of information about COVID-19 infection in children and adults with congenital heart disease and outcomes. However, based on what is known, we think some patients may be at […]

Read Full Story

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