Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Kate Eller, System Director of Communications and Public Relations

Kate Eller

System Director of Communications and Public Relations

(502) 629-8071
kate.eller@nortonhealthcare.org

Kate Eller oversees public relations and communications at Norton Healthcare. She has more than 20 years of public/media relations, communications, marketing, business development, physician relations and community relations experience at several hospitals and health systems, including Advocate Health Care in Chicago, Illinois, and Memorial Hermann Health System in Houston, Texas. She has a bachelor’s degree in marketing and graphic design from Dana College, Blair, Nebraska, and an MBA from Texas Woman’s University, Denton, Texas.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University, Muncie, Indiana, and more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan Health Indianapolis, Indiana; Clark Memorial Hospital, Jeffersonville, Indiana; and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

Norton Children’s opens COVID-19 vaccinations to children ages 12 and older

Norton Children’s has opened COVID-19 vaccine scheduling for children ages 12 and up on NortonChildrens.com. Parents or legal guardians who would like to schedule their children for vaccination can make an appointment at NortonChildrens.com. Multiple […]

Read Full Story

6 signs your child may have asthma

Louisville, Kentucky, is no stranger to allergies or asthma, so knowing what to look for in your child is important. Louisville routinely is ranked among the most challenging cities to live with asthma by the [...]

Read Full Story

‘Bone Appetit’ cookbook benefits Norton Children’s Hospital

Norton Children’s Hospital Auxiliary has produced a 300-recipe cookbook with recipes from well-known Louisville restaurants, Norton Children’s Hospital Auxiliary members, hospital employees and others. Funds raised from this special “Bone Appetit” book will benefit Norton […]

Read Full Story

Helping kids and adults who’ve experienced complex trauma

Complex trauma occurs when children are exposed to multiple, severe and pervasive traumatic events or experiences. Complex trauma includes profound abuse, neglect or ongoing exposure to violence, typically involving a primary caregiver. Traumatic experiences often […]

Read Full Story

Providing sophisticated pediatric neurological care to the Owensboro area

Pediatric neurology nurse practitioner Stephanie Wagner, APRN, offers children in Owensboro, Kentucky, and the surrounding area a full-time local provider for neurological care. “I really try to keep my patient care family-centered and listen to […]

Read Full Story
Related Stories

Norton Children’s opens COVID-19 vaccinations to children ages 12 and older

Norton Children’s has opened COVID-19 vaccine scheduling for children ages 12 and up on NortonChildrens.com. Parents or legal guardians who would like to schedule their children for vaccination can make an appointment at NortonChildrens.com. Multiple […]

Read Full Story

6 signs your child may have asthma

Louisville, Kentucky, is no stranger to allergies or asthma, so knowing what to look for in your child is important. Louisville routinely is ranked among the most challenging cities to live with asthma by the [...]

Read Full Story

‘Bone Appetit’ cookbook benefits Norton Children’s Hospital

Norton Children’s Hospital Auxiliary has produced a 300-recipe cookbook with recipes from well-known Louisville restaurants, Norton Children’s Hospital Auxiliary members, hospital employees and others. Funds raised from this special “Bone Appetit” book will benefit Norton […]

Read Full Story

Helping kids and adults who’ve experienced complex trauma

Complex trauma occurs when children are exposed to multiple, severe and pervasive traumatic events or experiences. Complex trauma includes profound abuse, neglect or ongoing exposure to violence, typically involving a primary caregiver. Traumatic experiences often […]

Read Full Story

Providing sophisticated pediatric neurological care to the Owensboro area

Pediatric neurology nurse practitioner Stephanie Wagner, APRN, offers children in Owensboro, Kentucky, and the surrounding area a full-time local provider for neurological care. “I really try to keep my patient care family-centered and listen to […]

Read Full Story

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