Media Team

Dana Allen, System Vice President and Chief Marketing and Communications Officer

Dana Allen

Senior Vice President and Chief Marketing and Communications Officer

(502) 420-4140
dana.allen@nortonhealthcare.org

Dana Allen is responsible for key branding initiatives for Norton Healthcare, as well as public relations and internal communications strategy. A Louisville native, she attended the University of Mississippi and earned a Bachelor of Science degree from the University of Louisville and a Master of Business Administration degree with a focus in marketing from Vanderbilt University. She is a graduate of Brown-Forman Leaders Camp, Bingham Fellows, Leadership Louisville and Darden Leadership, University of Virginia.


Kate Eller, System Director of Communications and Public Relations

Kate Eller

System Director of Communications and Public Relations

(502) 629-8071
kate.eller@nortonhealthcare.org

Kate Eller oversees public relations and communications at Norton Healthcare. She has more than 20 years of public/media relations, communications, marketing, business development, physician relations and community relations experience at several hospitals and health systems, including Advocate Health Care in Chicago, Illinois, and Memorial Hermann Health System in Houston, Texas. She has a bachelor’s degree in marketing and graphic design from Dana College, Blair, Nebraska, and an MBA from Texas Woman’s University, Denton, Texas.


Maggie Roetker, Director, Public Relations

Maggie Roetker

Director, Public Relations

(502) 420-4157 
maggie.roetker@nortonhealthcare.org

Maggie Roetker has a master’s degree in public relations from Ball State University, Muncie, Indiana, and more than 20 years of direct communications and public relations experience, 15 of those at Norton Healthcare. She also has worked for what is now Franciscan Health Indianapolis, Indiana; Clark Memorial Hospital, Jeffersonville, Indiana; and the Ursuline Sisters of Louisville.


Lynne Choate, Public Relations

Lynne Choate

Public Relations Manager

(502) 420-4143 
lynne.choate@nortonhealthcare.org

Lynne Choate came to Norton Healthcare with more than 14 years of health care communications experience. She sees great value in partnering with all media outlets to share health education and information. Choate is a self-proclaimed news junkie and works diligently to get requested information to the media as quickly as possible.


Joe Hall, Public Relations

Joe Hall

Public Relations Manager

(502) 420-4149
joe.hall@nortonhealthcare.org

A former reporter for 840 WHAS and the Kentucky News Network, Joe Hall has a knack for helping journalists get to the heart of the story quickly and effectively. Hall also has communications/public relations experience in a variety of industries, including economic development, nonprofit and hospitality/entertainment.


Erica Coghill, Public Relations

Erica Coghill

Spokesperson/Public Relations Manager

(502) 420-4145
erica.coghill@nortonhealthcare.org

Erica Coghill joined Norton Healthcare’s public relations team in July 2017, after serving as the spokesperson for Louisville Metro Animal Services. Prior to entering the world of public relations, Erica spent nearly 10 years in the television news business. She wrapped up her journalism career in 2016 at the local CBS affiliate, WLKY News, where she worked as a reporter. Erica has a passion for sharing people’s stories. She looks forward to working with members of the media to help connect them with medical experts and patients, in hopes of keeping the community informed. Erica understands from first-hand experience what it takes to bring a story to life, as well as the pressure of deadlines that come along with the process.

¿Cuándo es la gripe o el COVID-19 una emergencia para los niños?

Son las 2 a.m. y su hijo tiene fiebre alta. ¿Los signos de la gripe están ahí o es COVID-19? En ese momento, los pensamientos de los padres pueden acelerarse: “¿Debo llamar al pediatra o […]

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Home & BMW Raffle grocery winners give every year

When Richard Stocke found out he won groceries for a year from the 2019 Norton Children’s Hospital Home & BMW Raffle monthly prize drawing last October, he was shocked. “It’s the biggest thing I’ve ever […]

Read Full Story

Doctor uses own journey with Type 1 diabetes to help patients

When Ryan J. Dyess, M.D., treats kids with Type 1 diabetes, he knows well what his patients are going through. Dr. Dyess has dealt with Type 1 for most of his life. He is the […]

Read Full Story

Is there a juvenile arthritis diet?

Eating a balanced diet is important for supporting the health and immune system of all growing children. Parents may look to a certain diet in the hopes that it may lessen JIA symptoms for their […]

Read Full Story

Asthma peak week: What parents should know

There is a week every September when asthma attacks, asthma episodes and hospitalizations from asthma are at their highest. Known as “asthma peak week” by the Asthma and Allergy Foundation of America, the third week […]

Read Full Story
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¿Cuándo es la gripe o el COVID-19 una emergencia para los niños?

Son las 2 a.m. y su hijo tiene fiebre alta. ¿Los signos de la gripe están ahí o es COVID-19? En ese momento, los pensamientos de los padres pueden acelerarse: “¿Debo llamar al pediatra o […]

Read Full Story

Home & BMW Raffle grocery winners give every year

When Richard Stocke found out he won groceries for a year from the 2019 Norton Children’s Hospital Home & BMW Raffle monthly prize drawing last October, he was shocked. “It’s the biggest thing I’ve ever […]

Read Full Story

Doctor uses own journey with Type 1 diabetes to help patients

When Ryan J. Dyess, M.D., treats kids with Type 1 diabetes, he knows well what his patients are going through. Dr. Dyess has dealt with Type 1 for most of his life. He is the […]

Read Full Story

Is there a juvenile arthritis diet?

Eating a balanced diet is important for supporting the health and immune system of all growing children. Parents may look to a certain diet in the hopes that it may lessen JIA symptoms for their […]

Read Full Story

Asthma peak week: What parents should know

There is a week every September when asthma attacks, asthma episodes and hospitalizations from asthma are at their highest. Known as “asthma peak week” by the Asthma and Allergy Foundation of America, the third week […]

Read Full Story

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