Published: March 20, 2024

Not-for-profit Norton Healthcare and Norton Children’s ask for the community’s help to improve health and quality of life for every child in Kentucky and Southern Indiana.

The organization, along with local and community leaders, announced its “Just Imagine” campaign, which aims to raise $200 million in the next two years to support investments in health care that ultimately will give greater access to programs and services, resulting in healthier outcomes. So far, the community already has given $154.5 million to the cause through a quiet phase of the campaign.

“The ‘Just Imagine’ campaign is a visionary journey that strives to build something greater and take health care to a new level,” said Russell F. Cox, president and chief executive officer, Norton Healthcare. “We hope the community will join us in this journey to build a brighter future for all.”

The campaign’s vision is to ensure greater access to medical expertise; expand innovative clinical research; and recruit, train and attract even more best-in-class pediatric specialists. Specifically, donations will be used to improve health equity, diabetes care through the Wendy Novak Diabetes Institute, heart care, cancer care, critical care, neurosciences and pediatric behavioral health, as well as support care at Norton Children’s Hospital.

These growing services will benefit people in Greater Louisville and surrounding counties, as well as communities throughout Kentucky and Southern Indiana. These include Owensboro, Bowling Green and Frankfort in Kentucky, and Madison and Scottsburg in Indiana, to name a few.

“‘Just Imagine’ aims to make some transformational investments in medical care for millions of people,” said Lynnie Meyer, R.N., Ed.D., FAHP, CFRE, senior vice president and chief development officer, Norton Healthcare. “Whether you’re giving $1 or $1 million, you will help change lives.”

Find out more or donate at JustImagineCampaign.com.