All news media inquiries should be directed to the public relations team for Norton Healthcare and Norton Children’s.
Members of the media seeking general information, interviews or expert sources should contact the public relations team.
Nonurgent Media Requests:
Email [email protected].
Time-sensitive Media Requests:
Call (502) 629-2999.
Our team will work to provide accurate information or coordinate interviews with subject-matter experts when available.
Our first priority is the safety, privacy and dignity of our patients, their families and our team members. We strive to balance transparency with these responsibilities at all of our facilities.
Please do not come to our hospitals, medical offices or events unannounced. Reporters, photographers and film crews always must be accompanied by a member of the public relations team while on any Norton Healthcare or Norton Children’s campus.
When contacted by the media, the public relations team will make reasonable efforts to connect reporters with appropriate clinical or organizational experts. If a specific individual is unavailable, an alternative source may be offered when appropriate.
Media interviews with patients or patient families are coordinated exclusively by the public relations team and require advance approval and written authorization.
The Health Insurance Portability and Accountability Act (HIPAA) provides federal protection for personal health information and establishes strict standards governing its release.
Before any patient may be interviewed, photographed or video recorded on a Norton Healthcare or Norton Children’s campus, written consent must be obtained from the patient or the patient’s legal guardian. A member of the public relations team will coordinate all consent processes.
No media interviews with Norton Healthcare or Norton Children’s representatives regarding a patient will take place without prior authorization. Only information specifically permitted in the authorization will be shared.
We reserve the right to withhold information when necessary to protect patient privacy, safety or legal obligations.
Adult Patients (Norton Healthcare)
For adult patients who have not opted out of the patient directory, limited condition information may be released in accordance with HIPAA guidelines when the inquiring party provides the patient’s first and last name.
Condition information may be shared only when:
Pediatric Patients (Norton Children’s)
Norton Children’s does not provide or confirm condition reports for patients under age 18.
All information regarding minors is fully protected unless a parent or legal guardian provides written authorization. This includes confirming whether a child is receiving care at a Norton Children’s facility.
We will not release patient information or condition reports in the following circumstances, regardless of age:
The death of a patient will be reported to appropriate authorities as required by law.
Norton Healthcare and Norton Children’s do not confirm patient deaths to the media. Inquiries regarding deaths should be directed to the appropriate local medical examiner or coroner’s office.
In mass casualty or large‑scale emergency situations, we may release limited, aggregate information, such as the total number of patients treated and general condition categories.
Individually identifiable patient information will not be released without patient or guardian authorization.
Media policies and procedures may be updated periodically to reflect changes in law, operational needs or patient safety considerations. The public relations team retains discretion to determine what information can be released in any situation.