Hyundai Hope On Wheels awards $250,000 research grant to Norton Children’s Hospital in honor of national childhood cancer awareness month

LOUISVILLE, Ky. (Sept. 24, 2015)Hyundai Hope On Wheels® and Kentuckiana-area Hyundai dealers today awarded Norton Children’s Hospital a $250,000 Hyundai Scholar Hope Grant through the Children’s Hospital Foundation to support for pediatric cancer research.

The grant funds will support research being done at Norton Children’s Hospital by Kenneth G. Lucas, M.D., chief of pediatric hematology/oncology at Norton Children’s Hospital and chief of the division of pediatric hematology/oncology and stem cell transplantation at the University of Louisville School of Medicine, Department of Pediatrics. The research is focused on immunotherapy for certain types of pediatric tumors. Vaccinations made of the patient’s own blood cells are labeled with cancer proteins found on the surface of tumor cells. Before receiving the vaccine, the patient receives low doses of chemotherapy to actually increase the number of proteins on the cancer cells. When the vaccine is given, the tumor cells are more susceptible to being killed by the immune cells.

Norton Children’s Hospital is one of 45 recipients across the country to receive a 2015 Hyundai Scholar Grant. In all, Hope On Wheels will award $10.5 million in research grants this September in honor of National Childhood Cancer Awareness Month. Norton Children’s Hospital has now received $325,000 from Hope On Wheels since 2013.

“We’re extremely grateful to Hyundai Hope On Wheels for seeing the importance of finding a cure for pediatric cancer,” said Lynnie Meyer, Ed.D., R.N., CFRE, chief development officer, Norton Healthcare and executive director of the Children’s Hospital Foundation. “With more than 60 children newly diagnosed with cancer each year at Norton Children’s Hospital, we hope that Dr. Lucas’ extraordinary research in Louisville can one day help not only these children, but thousands more fighting this awful disease.”

The $250,000 grant to the Children’s Hospital Foundation in support of Dr. Lucas was officially presented during a Hope On Wheels Handprint Ceremony at Norton Children’s Hospital on Sept. 24. During the ceremony, Hope On Wheels commemorated Kentuckiana-area children affected by cancer by capturing their handprints on a white 2016 Hyundai Tucson.

In addition to funding 45 research projects this September, Hyundai Hope on Wheels will launch the latest advancement of its Every Handprint Tells a Story campaign. The September campaign will be launched on the refreshed web portal HopeOnWheels.org and new Childhood Cancer Awareness Month microsite HopeOnWheels.org/September. The theme conveys how every child’s handprint is unique and represents their stories, dreams, desires and hopes. Visitors to the portal and social media channels will find a series of videos profiling child cancer patients and their parents and families with stories of bravery and hope. The website will provide an interactive element, where visitors can lend their own hand in the fight by changing their social media avatar, sharing a child’s story of courage and hope on social channels or donating to fund research. Each week a family’s story will be selected and shared on the Hope On Wheels website and social channels.

“There’s no higher calling than to make sure our children have the best future possible and it’s both an honor and privilege to support such an important cause,” said Dave Zuchowski, President and CEO of Hyundai Motor America. “While we are making positive strides in many areas of pediatric cancer, there’s still work to do. And it also doesn’t change the fact that every 36 minutes a child is diagnosed with cancer. Reaching the milestone of $100 million in giving is something we are proud of at Hyundai but the fight continues and we are determined in our mission to one day find a cure. To all the kids, families and cancer researchers on the front lines of childhood cancer – know that you are not alone and we remain committed over the long-term to this important cause. ”

For more information about Hyundai Hope On Wheels and to view a list of Hope On Wheels 2015 grant winners, please visit www.hyundaihopeonwheels.org/September. Follow the organization on Facebook, Twitter or Instagram. Join the movement by posting a message of encouragement to children and families using the hashtags #EndChildhoodCancer and @HopeOnWheels.

HYUNDAI HOPE ON WHEELS
Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. At the end of its 17th year, Hyundai Hope On Wheels will award more than $100 million towards childhood cancer research in pursuit of a cure.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com. Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com. Hyundai Motor America on Twitter | YouTube | Facebook

About Norton Children’s Hospital
As Kentucky and Southern Indiana’s only full-service, free-standing pediatric hospital, Norton Children’s Hospital, along with its predecessor hospitals, have cared for children for more than a century without regard to their families’ ability to pay. The hospital also is an advocate for the health and well-being of all children. The 267-bed hospital is the region’s only Level I Pediatric Trauma Center and serves as the primary pediatric teaching facility for the University of Louisville School of Medicine. In 2007 and 2012, Norton Children’s Hospital received the prestigious Magnet designation recognizing excellence in nursing from the American Nurses Credentialing Center. More information is available at NortonChildrensHospital.com.


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