Alpha Media to rename radio stations for Norton Children’s Hospital Radiothon

LOUISVILLE, KY (Nov. 13, 2015) – On Nov. 19 and 20, you won’t be listening to 99.7 WDJX; instead you’ll be tuning into 99.7 DREW-FM.

In honor of the seventh annual Norton Children’s Hospital Radiothon, presented by Horseshoe Southern Indiana, Alpha Media will rename its radio stations in honor of patients who are fighting or have lost battles to cancer and other diseases. The stations will broadcast live from Norton Children’s Hospital to raise funds through the Children’s Hospital Foundation.

The fundraiser helps the hospital purchase new technology and equipment, expand patient care programs and develop life-saving research. The event is held in partnership with the Children’s Miracle Network.

The following Alpha Media stations will be renamed during the two-day event:

  • 99.7 WDJX will become 99.7 DREW-FM in honor of Andrew Holland, a Radiothon legend and close friend of 99.7 who passed away in August. Andrew fought cancer throughout his teens and served as an inspiration through his positive attitude.
  • 102.3 The Max to 102.3 ADDIE-FM in honor of 4-year-old Addie Roberts. Addie was diagnosed with leukemia at age 2. After two years of chemo, she will have her last treatment at Norton Children’s Hospital just before Christmas.
  • Magic 101.3 to MAXWELL 101.3 in honor of 8-year-old Maxwell Johnson. Maxwell has a mild form of sickle cell anemia and was born three months premature. He spent two months in the neonatal intensive care unit at Norton Children’s Hospital.
  • B96.5 to JERREN 96.5 in honor of Jerren Harrison, who was diagnosed with bacterial meningitis at 6 weeks old. The illness did extensive damage to the growth plates in his legs, causing them not to grow. Jerren has had more than 30 limb-lengthening surgeries at Norton Children’s Hospital.
  • OldSchool 105.1 to GABRIELLE 105.1 in honor of Gabrielle Runyon, an eighth-grader at Noe Middle School. Gabrielle has spinal muscular atrophy and has undergone multiple spine surgeries at Norton Children’s Hospital.

During the radiothon, personalities from the stations will interview families and children who received care at Norton Children’s Hospital. The broadcast, which has raised more than $1.5 million to date, is one of the largest radiothons in the country.

Individuals and businesses can donate by calling the Kentuckiana McDonald’s Phone Bank at (877) 335-5437. They also are invited to stop by the hospital or visit each station’s website during the two-day event.


About Norton Children’s Hospital
As Kentucky and Southern Indiana’s only full-service, free-standing pediatric hospital, Norton Children’s Hospital, along with its predecessor hospitals, have cared for children for more than a century without regard to their families’ ability to pay. The hospital also is an advocate for the health and well-being of all children. The 267-bed hospital is the area’s only Level I Pediatric Trauma Center and serves as the primary pediatric teaching facility for the University of Louisville School of Medicine. In 2007 and 2012, Norton Children’s Hospital received the prestigious Magnet designation recognizing excellence in nursing from the American Nurses Credentialing Center. More information is available at

About Horseshoe Southern Indiana
Since 1951 Horseshoe Casino has been the premier casino. Horseshoe offers the best of everything; world class gambling, luxurious hotel accommodations, 18-hole golf course, entertainment, five shopping locations, and dining options, including our newest restaurant Smoke & Rye and the award-winning Jack Binion’s Steak. Other Horseshoe casinos are located in Bossier City, La.; Tunica, Miss; Hammond, In; and Council Bluffs, Iowa.

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